Through the agreement, the MuchBetter payment app will be made available to players across all Kindred brands, starting with Unibet, Bingo.com, and Maria Casino.
MuchBetter was selected by Kindred for its user experience, security features, and low transaction fees.
MuchBetter charges fees based on a player’s net deposits over a month, which significantly reduces transfer fees, especially for VIP players.
Kindred saw growing demand for the MuchBetter payment option among its user base.
MuchBetter’s reputation among players led to Kindred specifically requesting it as a new payment option.
Phaedra Debattista, Kindred Group’s senior payments solutions manager, stated that MuchBetter was chosen for its seamless and secure user experience.
MuchBetter’s regulatory expertise in key regions and unique commercial model were important considerations for Kindred.
Results published in February showed that Kindred Group had surpassed £1bn in revenue in 2020, with significant growth in new markets.
Full year revenue grew 23.9% to £1.13bn, with casino, poker, and other gaming making up the majority at £642.1m.
