Entain has partnered with Synalogik to implement their Scout solution, allowing for automated customer checks and risk assessments. This technology improvement will result in much faster response times for end users, reducing security processes from hours or days to just seconds. Not only does this enhance efficiency, but it also ensures compliance with regulatory and data protection requirements. Entain has conducted thorough privacy risk assessments to maintain a high level of customer privacy with the new system. Initially, the new system will be launched across Entain’s brands in the British market.
Brendan MacDonald, Entain’s director of customer protection, stated that this collaboration aligns with their vision of utilizing innovation and technology to provide the best customer experience while upholding compliance effectiveness and corporate governance. Synalogik is also partnering with Betway and has a range of clients in sectors such as law enforcement, cybersecurity, insurance, telecommunications, and banking.
Synalogik’s CEO, Gareth Mussell, expressed his enthusiasm for Entain’s adoption of their Scout system, emphasizing its ability to offer real-time insights and decision-making support through a consolidated customer view from multiple data sources. Mussell highlighted the significant efficiency and cost savings this technology brings.
Entain’s partnership with Synalogik is part of its ongoing initiative to bolster customer protection measures. Recently, the company introduced an “affordability checking model” as part of their Advanced Responsibility and Care (ARC) program, designed to identify customers at risk of financial difficulties due to gambling and implement appropriate safeguards. This summer, these checks will be fully integrated into the British market. To further enhance its products, Entain also collaborates with Verizon Media to develop interactive sports and entertainment offerings, incorporating betting elements into virtual reality experiences. Entain’s focus on technology aligns with research that emphasizes the impact of technology on consumer behavior in gaming and entertainment.
