Since the emergence of the online gaming industry, operators have relied on bonuses and VIP programs to attract and retain players. However, regulatory reforms in jurisdictions like Sweden, Denmark, and the UK have put an end to carefree bonusing. Operators must now find more creative ways to retain players, using the right tech solutions. It has been observed that consumers in all sectors are becoming less brand loyal, making personalized and tailored promotions crucial for operator success. Implementing technology that allows for automated reward processes can enhance personalized and localized marketing and improve customer engagement. Additionally, the right technology can help integrate online and retail operations, providing a seamless omnichannel experience. For example, operators can set location and weather-based promotions to reward online VIP players and drive them to retail venues. Automation tools can also be used to trigger special promotions based on different public holidays in multiple jurisdictions. Operators can also offer special birthday promotions and tailored free bets. Humanizing operations is now key to building brand loyalty and standing out in a regulated market, requiring creativity and the right automation technology.
