Online gaming, including sports betting, online casinos, and lotteries, relies heavily on payments to enhance the player experience. In today’s digital era, players have specific expectations regarding their preferred payment methods and are hesitant to settle for less. Additionally, with the evolving relationship between the world and online gaming, numerous countries are currently reevaluating their regulations. This presents an opportune moment for astute operators to cater to local player preferences and differentiate themselves through an exceptional payment experience. Our report examines how operators can adopt a customer-centric payment strategy to attract new players. Key findings include:
- 27% of surveyed players abandon their choice of company if their preferred payment method is not available. To increase new player conversion rates, consider aligning your payment process with your audience’s preferences.
- When selecting a company to use, 70% of players consider the speed of payouts, ideally within 30 minutes or less. Operators should bear this in mind when determining their payout methods.
- Payment preferences vary globally in terms of payment method, device, and ease of use. Less than half of surveyed players prefer credit or debit cards. Since there is no universally applicable solution, optimizing the payment experience on a local level can align with changing expectations in different markets and demographics.
To access the report, kindly complete the form below. This report aims to equip operators with market insights and offer valuable guidance to meet the increasingly demanding payment expectations of their customers. Brands that empower their customers to pay in their preferred manner can enjoy the benefits of implementing a customer-centric global payments strategy. The statistics provided in this report are based on research conducted by Opinium Research between 27th April – 15th May 2020, commissioned by Worldpay from FIS as part of the ‘Power Your Payments Campaign,’ unless specified otherwise.
