Introducing BetShare, an exclusive tool available only to Unibet players that aims to foster a sense of community and encourage active customer engagement on social media. With the ability to be customized according to individual markets, BetShare offers four distinct features: backgrounds, emojis, text, and paint. Each background is curated to include responsible gambling messaging, promoting responsible gaming practices among users. Accessible through the “My Bets” section of Unibet sports accounts, BetShare allows players to share any bets they choose. Erik Bäcklund, Kindred’s Chief Product Officer, emphasized the growing interest in players sharing their experiences and bets in the expanding digital world and expressed Kindred’s delight in providing this tool just in time for the Euros. Johannes Nijboer, Head of Sportsbook Business Development at Kindred, described BetShare as an innovative and thrilling addition to their offerings, with positive feedback received thus far. However, Kindred remains committed to further refining BetShare with ongoing development and player feedback to ensure Unibet stands out from the competition.
Alongside the introduction of BetShare, Kindred recently partnered with the European Association for the Study of Gambling (EASG) to raise awareness about a groundbreaking mobile app designed to identify early signs of gambling addiction. Developed by Zafty Intelligence, a specialist in mobile mental health assessment, the Bettor Time app utilizes advanced machine learning software to detect unique changes in a customer’s behavior that may signify mental health issues. This collaboration highlights Kindred’s dedication to responsible gambling practices and its ongoing mission to support and protect its players’ well-being.
