Greentube’s social casino businesses include B2C apps in Europe and the US, as well as a B2B solution available in the US and Australia.
In North America, free-to-play is experiencing a resurgence in popularity, with an estimated 71% of social casino GGR in 2021 expected to come from this region.
Notable players in the social casino industry, such as Playtika and DoubleDown Interactive, are either listed or listing on US exchanges.
Cryptocurrency is being integrated into Greentube’s social casino apps as a new payment method, with plans to test its acceptance among players.
Greentube is focusing on growing its app portfolio in the US market, with the addition of a new app called Diamond Cash alongside existing ones GameTwist and Slotpark.
Additionally, free-to-play versions of Greentube’s slot titles will be made available to some of the largest US Casino Groups through GAN’s Simulated Gaming solution.
To support its social push, Greentube has acquired Hero, an Austria-based company operating a blockchain-powered esports platform called Herosphere.gg.
Herosphere.gg allows players to create their own contests and bet on the outcomes using its proprietary token, Herocoin.
Greentube intends to adapt and improve the Herosphere platform for its core business, specifically in the esports and esports betting sectors.
The company aims to create its own platform and content to differentiate itself in the esports space, leveraging its experience in pure-play skill-based gaming.
This acquisition provides a head start for Greentube, as Herosphere has already developed and prototyped a tournament system for esports.
The relaunched platform will offer a more competitive version, incorporating a more gamified approach.
Greentube will use this platform to gain a better understanding of esports and to enhance its proprietary solution.
Similar to the casino space, Greentube aims to create its own platform and content to gain an edge over the competition.
