The long-term agreement between GiG and Marina888 will expand the reach of Marina888 in new markets. GiG will provide a new player account management system and front-end delivery through a content management system. They will also offer managed services for media and business operations. The partnership will be based on a revenue-sharing model and will last for at least five years.
This collaboration is part of Rank’s plans to enhance their online offerings. They have already established a strong retail network in various markets, including Africa. With GiG’s technology, Marina888 will be able to automate processes and strengthen its brand presence in local markets. This will be achieved through gamification and the use of GiG’s rules engine, Logic.
The CEO of Rank, Asanga Warusavitharna, expressed pride in partnering with GiG to modernize their online offerings and expand their brand internationally. GiG’s expertise in delivering technical solutions and services was evident throughout the collaboration.
GiG’s CEO, Richard Brown, believes that Rank Entertainment’s focus on automation and player experience aligns with GiG’s B2B offering and strategy.
GiG recently reported a 19.7% increase in quarterly revenue compared to the previous year. Their media services unit accounted for €11.2m (65.9%) of the total revenue of €17m.
