Genius Sports’ Edge tool revolutionizes sportsbooks’ profitability by offering real-time liability calculations and recalculating odds at the fixture and market-type levels. Early adopters of Edge have experienced an average increase of 18% in margins, making it an essential tool for sportsbooks to maximize profits. This groundbreaking solution is available through Genius Trading Services or as a standalone option.
With the increasing volume of betting content and hundreds of thousands of events offered annually, it becomes challenging for trading teams to optimize pricing and maximize margins, especially during peak turnover periods. The Edge tool addresses this problem and aims to add incremental profits across sportsbook partners worldwide.
In addition to the Edge tool, Genius Sports also launched BetVision, a sports betting solution that allows players to place bets directly within live video on sportsbook apps. FanDuel has already integrated BetVision into its app, specifically focusing on enhancing its NFL offering.
Holland, the product director at Genius Sports, highlighted the need for a more efficient solution like Edge, as current risk management services often limit bookmakers and customers, leaving money on the table for operators and creating a frustrating on-platform experience for bettors. By empowering sportsbooks to compile unique odds based on customer betting behavior, Edge ensures that odds are continuously optimized for profit using betting data.
One key advantage of Edge is its ability to make in-play betting more profitable for sportsbooks. By considering a fixture as a singular event incorporating both pre-match and in-play markets, Edge carries liability information from pre-match to create the optimal in-play price. Instantaneous adjustments to odds help maximize profits while minimizing losses, making operators’ good days even better and limiting losses on bad days.
