As part of the deal, XFL has granted Genius exclusive rights to distribute official data from all XFL games to its media and betting partnerships. Genius Sports is now XFL’s official betting data distribution partner and free-to-play provider.
Genius Sports’ executive vice-president, Sean Conroy, said that a comprehensive data policy is crucial for the financial success of a sports organization. He emphasized the importance of an official data strategy that drives both new revenues and fan engagement levels.
The partnership between Genius Sports and the XFL aims to connect XFL games with the media and betting sectors. They also created the bespoke XFL Pick’Em solution, which enables meaningful fan interactions through a football prediction app that offers prizes to successful participants.
Wendy Bass, chief business and legal officer at XFL, highlighted the significance of technology in the league’s long-term success. She stated that partnering with Genius Sports allows them to leverage expertise in technology and data management to enhance the viewing experience and engage fans, partners, and stakeholders.
In addition, Genius Sports recently introduced the Genius Marketing Suite, a fan engagement engine that provides personalized games, media buying tools, and data feeds to help businesses better connect with fans.
Genius CEO Mark Locke emphasized their unrivaled understanding of sports fans and their ability to create authentic and real-time experiences throughout the marketing funnel.
