Macau, a Special Administrative Region, is looking towards a future free from China’s zero-Covid policy. The region recently posted its lowest annual casino revenue figures since 2002. As a result, operators in the casino and sports betting sectors are seeking opportunities for growth outside of the US and Europe. Latin America and Africa are emerging as potential markets for expansion. To provide insights into the evolution of the gaming industry, we have gathered predictions from local experts and subject matter experts in marketing, technology, and investment.
Richard Brown from Gaming Innovation Group (GiG) discusses how the company competes in multiple markets and verticals, and provides an overview of market developments in the next 12 months. We would like to thank GiG for sponsoring this report and the InnovateChange editorial team for compiling the predictions.
We interviewed industry professionals Jamie Mitchell, co-founder and CEO of Low6, Sergio Muscat, founder of Oxygia, and Eric Frank, founder of Odds On Compliance, to gain their insights on the most important technological trends in 2023 and which technologies might not meet expectations.
Jamie Mitchell believes that the metaverse will play a significant role in the future, with blockchain and NFTs driving practical applications. Eric Frank emphasizes the importance of integrating technology to work more efficiently and cost-effectively, especially in light of potential economic downturns. Sergio Muscat highlights the continued importance of blockchain and the potential for stronger regulation in the field.
Jamie Mitchell suggests that virtual reality (VR) might be overhyped and not see mass adoption in the near future. Eric Frank takes a more optimistic view, acknowledging that failure can lead to innovation and new ideas. Sergio Muscat expresses concerns about social media and the metaverse, stating that expectations might not be met and that these technologies may evolve in unexpected ways.
In terms of business strategies for 2023, Jamie Mitchell emphasizes the need for a holistic tech strategy that bridges both physical and digital worlds. Sergio Muscat suggests that technology should be seen as a tool rather than a solution, and that human interaction should not be overlooked. Eric Frank stresses the importance of constantly evaluating and leveraging technology to maintain competitiveness.
Gaming Innovation Group (GiG) is a leading provider of technology solutions for the igaming industry. Their mission is to deliver innovative platforms, sportsbooks, and media services to igaming partners and customers. Founded in 2012, GiG aims to drive sustainable growth and profitability through product innovation, scalable technology, and quality service.
For more predictions on the investment climate, global trends, and marketing strategies in 2023, please refer to the rest of the series.
