Customers can deploy Ibex’s retention solutions through the partnership, which utilizes machine learning technology to analyze and predict customer responses to marketing campaigns. Ibex selects the best promotion to maximize lifetime value of individual customers, as well as the ideal channel, message, and timing to push the offer. Its bonus optimization tool calculates profit and loss for each player, considering all financial parameters and optimizing for key performance indicators.
Flows CEO James King states, “We are delighted to welcome Ibex.ai into our Flows pre-integrated exchange network, providing a cutting-edge machine learning solution that can help reduce bonus expenditure and boost profits for all partners involved. Through our strategic partnership, we are committed to providing customers with an objective solution, offering them flexibility in choosing whom they work with without compromising efficiency.”
Thanks to the no-code platform, customers can access Ibex’s tools without integration or manual data exchange. Activation can be done with a click using a pre-built template. Ibex.ai’s head of business development, Thomas Aigner, explains that the Flows platform complements their self-driving retention solution, allowing CRM teams to have manual journey control where needed, while also automating retention activities for parts of the player base.
Flows’ customer base has recently expanded with new clients, including Italian operators Vincitù Group and Octavian Lab, as well as Norwegian gaming community hub Kongebonus.
