The partnership between Verizon and Entain aims to leverage the findings of research conducted by polling specialist YouGov. The research reveals that technology use is significantly influencing the behavior of gaming and entertainment consumers. Especially, social media has become a crucial component of the consumer experience. The study also indicates that immersive experiences, driven by the adoption of virtual reality and the roll-out of 5G internet, are accelerating the adoption of both gambling and esports.
With this collaboration, Verizon and Entain will develop a groundbreaking immersive experience that combines live sports viewing with interactive data and gaming elements. This unique virtual reality product will allow users to watch sporting events, track live stats, communicate with friends, and place bets through Entain’s platform.
The partnership will also explore other emerging technologies such as 5G and augmented reality, with the aim of providing new and realistic experiences to fans. Entain’s CEO, Shay Segev, envisions consumers meeting virtually with friends to watch games, interact, share experiences, and even compete during half-time.
This partnership builds upon Entain’s existing relationship with MGM Resorts’ BetMGM joint venture and Yahoo Sports, which has integrated the betting brand into the Verizon subsidiary. This integration enables fans to place bets through BetMGM without leaving the Yahoo Sports app in regulated states.
Guru Gowrappan, CEO of Verizon Media, expressed excitement about the new alliance and its potential to create innovative opportunities in sports betting, content, and entertainment. He emphasized the capabilities of Verizon Media’s Immersive platform, which enables the creation and distribution of extended reality (XR) content at scale.
The partnership aligns with Entain’s strategic focus on technology, as outlined by CEO Shay Segev. Segev highlighted technology as one of the key drivers of Entain’s four-pillar strategy, which aims to grow in existing markets, expand into new territories, and enhance social responsibility safeguards.
The recent rebranding of Entain was approved by shareholders, signaling their support for the company’s strategic direction.
