The new product enables lottery operators and suppliers to access player and stake data, providing insights into various products for enhanced market visibility.
Stakeholders can now view market share changes for multi-lottery products like Eurojackpot and Powerball, allowing them to monitor industry practices, such as adjustments to jackpot sizes and ball configurations.
Kevin Dale, the CEO of Egamingmonitor, states, “Last year, we launched our bingo product, the year before that was casino, and now it’s the turn of lottery: the oldest and largest gaming sector. We track sales of all draw products globally, enabling us to produce interactive reports for both lottery operators and suppliers.”
By utilizing this new product, Egamingmonitor has identified key trends for 2023. Analysis reveals that New York has the highest per capita ticket sales of multi-state draw products, followed by Ontario and Portugal. The product also highlights the contrast between Delaware and Spain in terms of the ratio of ticket sales to jackpot size.
Egamingmonitor’s new product also indicates the top operators in terms of upselling, with the Austrian lottery leading the way, followed by Finnish state-owned Veikkaus and the Caribbean Lottery.
The product also reveals changes in shares of Eurojackpot sales by operator, with Szerencsejatek experiencing a 0.48% increase in share, while Danskespil saw a 0.53% drop.
In a December article with InnovateChange Dale analyzed the role of music in casino gaming.
