Snipp Interactive, a marketing technology provider, has announced the appointment of Adi Dhandania to its board of directors. This decision comes after Bally’s Corporation invested $5 million in Snipp Interactive earlier this year. By nominating Dhandania, Bally’s Corporation shows its support and commitment to the ongoing commercial relationship between the two companies. Snipp Interactive aims to establish a mutually beneficial and long-lasting partnership with Bally’s Corporation.
Prior to joining Snipp Interactive, Dhandania served as the chief operating officer for North America at Bally’s Interactive, where he gained extensive experience in the gaming and technology industries. Snipp Interactive expects Dhandania to bring his expertise in corporate strategy, mergers and acquisitions, and business operations to the company’s board.
In addition to Dhandania’s appointment, Tom Burgess has been selected as the president of SnippMedia, a new division of the company specializing in the payments media network. Burgess, who previously served as a director at Snipp Interactive, will now be part of the executive management team and will focus on scaling the new division. Snipp Interactive expresses gratitude to Burgess for his three years of service on the board and believes that his extensive experience in the field and long-standing relationship with the company make him the ideal candidate to lead the launch of SnippMedia.
“Client media budgets are a multiple of their current spend on the programme execution, which means we have a real opportunity to rapidly grow our average campaign size and overall revenues as we scale this offering. Tom’s deep experience in this space and long-standing relationship with Snipp makes him the perfect candidate to lead this effort”, said Atul Sabharwal, Snipp’s chief executive and founder.
