Yahoo has acquired Wagr and will fully integrate it into Yahoo Sports. The terms of the deal were not disclosed. Wagr has received high-level investments from Seven Seven Six, Kraft Group, and the owners of the New England Patriots. It was also the first social sports betting operator to receive a license in the United States. Jim Lanzone, CEO of Yahoo, sees this acquisition as the future of Yahoo’s gaming products.
The acquisition of Wagr by Yahoo represents an exciting step in the development of the next generation of Yahoo Sports’ gaming portfolio. Wagr’s innovative emphasis on community and social engagement in sports gaming aligns perfectly with Yahoo’s award-winning fantasy platform that has brought millions of fans together for over 20 years. Mario Malavé, co-founder and CEO of Wagr, believes that joining Yahoo will allow them to extend their reach and build products that will reach millions of loyal fans. The combination of Yahoo’s scale and engagement creates opportunities for virtuous product loops between sports media and gaming.
By joining Yahoo, Wagr can continue delivering on their mission to connect fandom to social gaming while benefiting from expanded resources, new partnerships, and technological capabilities.
