The decision to appoint Craig Billings as the new CEO of Wynn Resorts was driven by the company’s pursuit of a new strategy for its online WynnBet brand. This strategy focuses on lower marketing spend and a more targeted approach to user acquisition.
With the continued rollout of product features and planned state launches, including New York, WynnBET looks toward a promising future.
Initially, Wynn had agreed to spin off its Wynn Interactive subsidiary and merge it with Auterlitz, a special purpose acquisition company (SPAC). However, Wynn decided against this capital-intensive approach, as it does not align with the new strategy.
By shifting focus to a more measured and long-term approach to growth, Wynn aims to build a healthy and sustainable business in the highly competitive sports betting market.
