Vita Media has announced that its recent purchase of Trada Casino is a strategic investment that will enhance the offerings to its affiliate partners.
Trada Casino, established in 2014 and powered by Aspire Global technology, will be integrated into Vita Media’s Ekstrapoint.com cross-loyalty platform. This integration will provide players with the opportunity to earn extra points, prizes, and rewards through Ekstrapoint.com. They can also exchange their points for products in the Ekstrapoint shop.
Ekstrapoint.com, developed by Vita Media Group, currently works with over 300 partner casinos and has a user base of over 250,000. Vita Media Group CEO Jimmi Meilstrup emphasized that this investment is crucial for their plans to become a major player in the industry and expand offerings for their loyal and rapidly-growing affiliate partners. He also highlighted that the Danish company values trust and transparency.
Trada Casino director Tony Stewart-Lord expressed excitement about the partnership, stating that it will allow Trada Casino to leverage Vita Media Group’s marketing expertise and expand its presence in current EU markets and beyond.
