As trade shows make their comeback, the gambling industry is reviewing its offerings and strategies. Bally’s Corporation, a major player in the industry, has seen significant growth and diversification in both its land-based and interactive assets. With a series of deals and partnerships, Bally’s has solidified its position and expanded its revenue streams. In the physical space, the company acquired properties such as Bally’s Lake Tahoe, Tropicana Evansville, and Jumer’s Casino & Hotel. In the interactive space, Bally’s acquired Bet.Works, Monkey Knife Fight, and SportCaller. The company also formed partnerships with Sinclair Broadcast Group, Phoenix Mercury, and various professional sports leagues.
Looking ahead, Bally’s is focused on the US sports betting and online gaming markets. They see potential in larger states with good regulatory frameworks and online betting options, especially in partnership with Sinclair. Bally’s is optimistic about the growth potential in states like Arizona, Illinois, and Ohio. They are constantly evaluating the market landscape and prioritizing opportunities for fan engagement and enhancing sports interaction. Key partnerships with Sportradar and Bet.Works will contribute to their mobile sportsbook and online gaming app development. Bally’s is also excited about the pending acquisition of Gamesys, which will accelerate their global omni-channel gaming strategy.
Diversification is crucial for growth, and Bally’s aims to provide unique and interactive experiences for sports fans and gaming enthusiasts. They are expanding their portfolio, forming new partnerships, and exploring various channels to meet the evolving preferences of fans. The focus is on delivering a diverse range of gaming and betting content, while constantly evaluating and expanding their offering to engage and retain customers within the Bally’s ecosystem.
