Last week, the Global Gaming Expo returned to Las Vegas, showcasing optimism and a positive outlook for the future of igaming. Despite potential challenges from the US economy and a potential Culinary Union strike in Las Vegas, attendees remained positive. Over the course of four days, G2E attracted more than 25,000 people, just shy of 2019’s record turnout of 27,000. This marked a significant bounce back from the canceled event in 2020 and the smaller turnout of 13,000 in 2021. The presence of international visitors and exhibitors from over 125 countries contributed to the increase in attendance. The number of exhibitors also rose, with 368 companies participating, up from 350 the previous year, including 128 new companies. The educational sessions covered various topics such as cybersecurity, cashless gaming, tribal gaming, sports betting, and igaming. Attendees and exhibitors noticed a new energy and a global presence at this year’s G2E, with participants from Bulgaria, the Middle East, the UK, the Philippines, and other parts of Asia. This positive atmosphere was further enhanced by recent events in Las Vegas, including the opening of the Sphere concert venue and preparations for the upcoming Las Vegas F1 Grand Prix in November. Despite the excitement and optimism, there were underlying concerns such as the potential Culinary Union strike and the vulnerability of the casino industry to cyberattacks. However, overall, there was a sense of optimism and a belief in the industry’s potential for growth. One notable highlight of this year’s G2E was the emphasis on igaming as an emerging sector in the US casino industry. The American Gaming Association recognized its importance by creating an igaming zone for the first time, showcasing innovations in this area. Exhibitors featured various products and technologies related to igaming, including NFL-themed slots, artificial intelligence, cashless payments, live dealer games, and cybersecurity solutions. This focus on igaming was well-received and contributed to the overall success of the event. Asian companies also made a significant presence at G2E, with many exploring opportunities to enter the US market by offering peripheral gaming products and equipment manufacturing. The show also addressed the growing significance of igaming and its future in the US through educational sessions. Experts highlighted that digital offerings in the form of online casinos and sports betting complement traditional gaming experiences and attract a broader audience. While the expansion of igaming in the US may be slow due to caution from politicians, it is considered a significant growth opportunity for the industry. Despite potential challenges, the gaming industry as a whole is experiencing expansion and progress. The US gaming industry has developed a successful blueprint that drives growth, creates sustainable businesses, and garners support from stakeholders. This blueprint, which originated on the Las Vegas Strip, has been embraced worldwide and is driving the expansion of gaming to new markets such as Japan, Korea, and the UAE. With promising developments and a positive outlook, the gaming industry is poised for a bright future.
