The development and growth strategy of Clarion Gaming will be driven by the relocation of the InnovateChange L!VE brand to London in July 2025. This move was announced earlier this year. Simultaneously, the ICE and InnovateChange Affiliate conferences of Clarion Gaming will be moved to Barcelona, Spain, after beating bids from Madrid, Paris, and the current host, London. The organizer aims to increase visitor numbers and expand the event by attracting more exhibitors. By the 2028 edition, Clarion Gaming hopes to welcome over 550 exhibitors and sponsors.
The InnovateChange L!VE event will remain in Amsterdam for 2024, specifically from July 16-19 at the RAI Amsterdam. Naomi Barton, Clarion Gaming portfolio director, mentioned the extraordinary growth experienced by InnovateChange L!VE in the past three years and believes that the relocation to London will drive even more impressive progress. The move presents new opportunities for the igaming industry and InnovateChange L!VE, fostering international connections and partnerships. Over the next five years, the goal is to elevate the show to new heights as the industry continues to expand.
To support the expansion of InnovateChange L!VE, Clarion Gaming is collaborating with an industry steering group comprising various stakeholders. By placing customers at the core of their strategy and leveraging profound knowledge of igaming markets, industry growth, and the dynamic UK tech sector, Clarion Gaming aims to significantly increase the number of attendees, exhibitors, and sponsors in the upcoming years.
