Playmaker has announced the acquisition of Yardbarker, which is a vital step towards its growth ambitions. This acquisition significantly boosts Playmaker’s presence in the US market and immediately expands its audience with over 4 million unique monthly users and 350,000 daily newsletter subscribers from Yardbarker. Yardbarker is a platform that predominantly focuses on NFL, NBA, MLB, NHL, and college sports. Its main objective is to provide timely, engaging, and relevant news and analysis to its users. The platform publishes more than 25,000 full-text articles per month, utilizing an in-house editorial team and over 125 content syndication partner sites. Additionally, Yardbarker offers a collection of over 5,000 sports and entertainment quizzes and slideshows. Their daily email newsletter, The Morning Bark, has an impressive open rate of over 25% and reaches more than 350,000 subscribers. This newsletter features a top 10 rundown of the most important stories of the day and provides a customizable newsfeed for users to track their favorite sports and teams. Playmaker has acquired 100% of Yardbarker for a total consideration of up to $24m, as outlined in the June 7 letter of intent and the July 26 purchase agreement. For more details, read the full story on InnovateChange North America.
Strategic Acquisition: Playmaker secures Yardbarker in $24m deal
Henri Welsh is a seasoned writer with a deep passion for the world of gambling and online gaming. With over a decade of experience in the industry, Henri has cultivated an extensive knowledge of casinos, sports betting, poker, and the rapidly evolving landscape of online gambling. His writing is marked by a keen analytical eye and a talent for breaking down complex topics into engaging, accessible content. Henri's articles provide readers with insightful strategies, industry trends, and in-depth reviews, helping both novices and seasoned players make informed decisions.
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