The London-based company will supply Atlas World Sports with its product designed for displaying sportsbooks, igaming, and paid fantasy offers to users based on their geographical location.
Atlas World Sports will utilize the product to enhance their audience’s betting decisions by providing them with more informed choices.
The product has been custom built to align with the branding of the US-based affiliate.
Dan Williams, vice-president of client services at SSG, expresses excitement about the collaboration and believes it will accelerate the growth of Atlas World Sports.
Robert Kraft, the founder of Atlas World Sports, also anticipates that this deal will support the company’s goal to scale up.
SSG recently established a content partnership with XL Media, integrating SSG’s racing content into some of the affiliate company’s domains.
