Financial terms of the deal were not disclosed, but Seven Star has announced the acquisition of Moneta Communications to support its growth strategy in expanding digital sports publishing content in mature gambling markets like the UK.
Moneta Communications focuses on publishing sports betting content for the UK, Irish, and North American markets. They operate the Horseracing.net and Bettingodds.com websites. Horseracing.net provides online content to help consumers find and bet on horse racing worldwide, while Bettingodds.com publishes odds-related content to assist users in finding the best odds for all sports across markets including the UK, Africa, and North America.
Seven Star CEO Jack Lodge expressed his delight in solidifying their position in the UK market through the acquisition of Moneta Communications. He believes the acquisition will enable them to expand their UK presence, particularly in the sports betting market. The synergies between Seven Star Digital and Moneta Communications’ operational expertise will drive the growth of Moneta in a highly competitive market.
Earlier this year, Seven Star itself was acquired by Thimba Media, an online gambling performance marketing business. The cash-free and debt-free acquisition of Seven Star aimed to strengthen Thimba Media’s position in the UK market, which is projected to account for 20% of their total revenue in 2022.
The Seven Star network of assets includes Topratedcasinos.co.uk, Topratedcasinos.ie, Compare.bet, and Gamblingdeals.com.
