SEGA Sammy has announced plans to enhance its GAN platform by integrating Stakelogic’s innovative technologies. This strategic partnership aims to significantly expand SEGA Sammy’s footprint in the US iGaming market. Leveraging Stakelogic’s advanced gaming solutions, SEGA Sammy is poised to offer an improved and more engaging gaming experience to its users. This move marks a key step in SEGA Sammy’s strategy to solidify its presence in the competitive iGaming landscape.
Stakelogic expands U.S. reach with key licenses
Stakelogic, a renowned gaming provider, now holds licenses in Rhode Island, Michigan, and Pennsylvania. Meanwhile, Sega Sammy strategizes to bolster its presence in the competitive US market.
In 2023, Sega Sammy finalized the $107.6 million acquisition of GAN, marking a significant move into the US iGaming market. This strategic acquisition underscores Sega Sammy’s commitment to expanding its presence in the gambling sector.
Comprehensive strategy
Sega Sammy’s foray into gambling began with the development of an integrated resort through a joint venture with the Paradise Group. This move into iGaming signifies a broadening of their strategic footprint.
Key milestones
| Year | Milestone |
|---|---|
| 2023 | Acquisition of GAN for $107.6m |
| 2017 | Integrated resort project with Paradise Group |
| 2021 | Expansion of gaming portfolio in Asia |
Strategic goals
- Strengthen position in the US iGaming market;
- Diversify revenue streams through integrated resorts;
- Leverage joint ventures for rapid market entry;
Sega Sammy 2024 focus: gambling expansion with Stakelogic acquisition
Sega Sammy is prioritizing the growth of its gambling business in 2024. The strategic acquisition of Stakelogic aims to significantly enhance GAN’s B2B platform, bolstering its online aspirations.
