Financial terms of the acquisition were not disclosed, but Scientific Games stated that if the deal goes through, it will add all Sideplay content to its portfolio of ilottery games. Additionally, Scientific Games mentioned that the inclusion of digital game server content distribution technology will enhance its existing digital tech stack and enable faster time-to-market.
Sideplay, founded in 2003, has developed over 270 instant win games for lottery and gambling operators globally, with a total of more than 100 million game plays. Scientific Games’ lottery group chief executive, Pat McHugh, praised Sideplay’s experienced digital game developers, highlighting their ability to swiftly deliver exceptional ilottery content to the market. McHugh also emphasized the integration of Sideplay’s digital games into Scientific Games’ ilottery platforms, which will accelerate the offerings for the company’s more than 20 ilottery customers worldwide.
Sideplay’s founder and director, Steve Hickson, expressed enthusiasm about joining forces with Scientific Games, recognizing the company as one of the leading lottery suppliers in the world. Hickson highlighted the transaction as a reflection of Sideplay’s success and its aim to be the best in the industry. Hickson also emphasized the opportunity to leverage Scientific Games’ global lottery reach and collaborate to shape the future of ilottery.
The acquisition is subject to regulatory approval. This news follows Scientific Games’ recent acquisition of gaming content studio Lightning Box, which aligns with their digital market growth strategy. Details regarding the financial terms of both acquisitions have not been disclosed, but Scientific Games mentioned that these purchases will support their strategic plan to become a content-led sustainable growth business and strengthen their in-house studios.
