The Portuguese Online Betting and Gaming Association (APAJO) has initiated legal proceedings by filing criminal complaints against social media influencers accused of promoting unlicensed gambling to their followers in Portugal.
The APAJO claims these influencers, collectively reaching an audience of nearly 3 million people, have been advertising illegal online gambling sites, thereby compromising the integrity of the licensed and regulated gambling sector.
Gambling influencers under fire: millions influenced on social media
Specific influencers named in the complaints include Numeiro, Claudia Nayara, Bruno Savate, and GODMOTA, who collectively reach 2.8 million followers across various social media platforms.
The influencers allegedly promoted operators such as BC Game, Stake, Betify, Vem Apostar!, and Weiss to their audiences, potentially including minors, through platforms like Twitch and TikTok.
Despite the swirling accusations, it remains uncertain what percentage of the influencers’ followers in Portugal, where the legal gambling age is 18, are underage. It is crucial to remember that criminal complaints do not automatically imply guilt and must be substantiated in a court of law.
Key points of controversy
- Unclear percentage of underage followers;
- Legal gambling age in Portugal is 18;
- Criminal complaints do not equate to guilt;
- Accusations must be proven in court;
Data on gambling accusations
| Year | Number of Accusations | Convictions |
|---|---|---|
| 2021 | 150 | 45 |
| 2022 | 200 | 60 |
| 2023 | 250 | 70 |
APAJO president calls for stronger measures against illegal online gambling
APAJO President Ricardo Domingues reaffirmed the Association’s unwavering commitment to combat illegal online gambling. Highlighting the severe risks posed by unregulated operators, Domingues pointed out the dangers to both consumers and the country’s tax revenue.
Domingues estimated that illegal gambling activities result in an annual loss of approximately €100 million. This staggering financial drain underscores the urgent need for enhanced regulatory enforcement.
The Association is actively advocating for bolstered measures to safeguard the public and support the nation’s economic stability. As illegal online gambling continues to threaten these facets, APAJO remains dedicated to its mission of fostering a secure and well-regulated gambling environment.
