Playtech has further solidified its presence in the South African market by launching its casino and live casino products in partnership with Betway. This strategic move is part of Playtech’s broader strategy to expand its global footprint, particularly in regions with significant growth potential.
Previously, Playtech had established partnerships within the South African region, including a recent deal with Hollywoodbets, which introduced Playtech’s live casino and slots to the sports betting company’s platform.
The collaboration with Betway marks a significant step for Playtech, as it aims to cater to the growing demand for innovative and accessible gaming solutions in South Africa. Through this partnership, Playtech’s casino games and live dealer offerings will be integrated into Betway’s platform, enhancing Betway’s portfolio and expanding Playtech’s presence in the region.
Betway, known for its strong reputation in delivering premium player experiences, has also been instrumental in introducing other gaming providers to the South African market. In recent months, Betway facilitated Play’n Go’s entry into the South African market and launched a game show title with Evolution specifically for South African audiences.
Diane Crookes, Senior Commercial Director at Playtech, highlighted the significance of this partnership: “Betway is a brand renowned for delivering an excellent player experience internationally, and we are thrilled to extend our successful partnership into the South African market. Our collaborations in multiple key markets have been incredibly successful, and we are confident that South Africa will be no exception. We are confident that Playtech’s innovative products and services will enhance Betway’s player experience even further and we look forward to our continued partnership”.
Phillip Superamonien, Country Manager for South Africa at Betway, echoed this sentiment: “We are delighted to grow our partnership with Playtech into South Africa. Our already successful partnerships in various markets have provided our players with Playtech’s top-tier gaming content, and our superior user experience makes this partnership a perfect fit. We are excited to bring Playtech’s renowned casino and live casino products to our South African customers, expanding our existing suite of games to provide new, exciting, and engaging gaming experiences within a safe and secure environment”.
Key strategic points of the partnership
- Market Expansion: Playtech expands its presence in the South African market, a key region in its global strategy;
- Enhanced Portfolio: Betway’s portfolio is enhanced with the addition of Playtech’s casino and live casino products;
- Player Experience: The partnership aims to deliver new, exciting, and engaging gaming experiences to South African players within a safe and secure environment;
- Strategic Partnerships: Both companies leverage their successful partnerships in various markets to strengthen their positions in South Africa;
- Market Growth: The collaboration caters to the growing demand for online gambling in South Africa, positioning both companies for continued success in the region;
This partnership underscores the strategic importance of the South African market for both Playtech and Betway, as they seek to capitalize on the region’s rapid growth and influence in the African gaming sector.
