PlayStudios is expanding its portfolio by acquiring popular casual games such as solitaire, sudoku, and mahjong. This deal is expected to significantly increase the daily active users of its products.
The acquisition involves a $70m initial cash payment, as well as additional contingent consideration based on Brainium’s performance throughout the year.
PlayStudios’ CEO Andrew Pascal states that this acquisition will diversify their income streams as Brainium depends more on advertising revenue, unlike PlayStudios’ existing brands which focus on in-app purchases.
Pascal believes that the acquisition of Brainium will bring engaging casual games to PlayStudios and add a significant amount of advertising revenue to their largely in-app purchase-based revenue model.
PlayStudios aims to leverage the combined strengths of both companies to provide real-world rewards to a larger number of players.
The COO of Brainium Studios, Scott Willoughby, is excited about the resources PlayStudios will bring to help Brainium grow further. PlayStudios is seen as the perfect fit for Brainium’s next phase of growth.
PlayStudios recently went public after joining forces with Acies Acquisition Corporation, a special purpose acquisition company, to list on the Nasdaq Stock Exchange.
