Paf, a leading operator in the gaming industry, has acquired two brands – Speedy Casino and Speedybet – along with the Speedyspel sites in Sweden. With this deal, Paf will implement a universal loss limit of €20,000 per year on these newly acquired sites, emphasising their commitment to responsible gaming.
The branding of the sites will remain unchanged, reinforcing Paf’s focus on maintaining customer familiarity and loyalty. Paf CEO, Christer Fahlstedt, stated that responsible gaming is a top priority and any acquisitions should align with their existing standards. This acquisition positions Paf as one of the top six operators in Sweden, a strategic milestone that the company consciously aimed for in their pursuit of growth and market leadership.
In addition to the Speedy brands, Paf has also purchased Hero Gaming, an established operator with well-known brands such as Casino Heroes and Boom Gaming. The expansion into these brands further strengthens Paf’s presence in the Swedish licensed market.
