Optimizing Seller-Buyer Matching Strategy: Clarion Utilizes Algorithm-based ICE Connect for Effective Results

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ICE Connect is a curated event by California-based Quartz Events, which was acquired by Clarion in 2020. ICE Connect uses algorithms to scientifically match qualified senior-level decision-makers with buying power and immediate requirements, with industry-leading solution providers. Quartz Events is the fastest-growing producer of invitation-only executive summits, with 80% of Fortune 100 companies participating in their events last year.

ICE Connect will run from 21 June – 25 June (Europe focus) and 28 June – 2 July (North America focus), with a repeat of this schedule in the Autumn.

Stuart Hunter, the Managing Director of Clarion Gaming, spoke about the initiative and its relevance to the gaming community’s challenges presented by Covid-19 and beyond. He emphasized the frustration of the continued absence of live events and the role of event organizers as facilitators of opportunity. Stuart believes that ICE Connect represents the most advanced and powerful opportunity for buyers and sellers to meet in the digital space.

Stuart explained how ICE Connect works, where qualified delegate attendees complete a detailed registration questionnaire to capture specific industry challenges and upcoming project needs. The model, developed by Quartz, uses highly sophisticated matching algorithms and scheduling software to connect operators with relevant solution providers to efficiently solve their challenges and improve operations. In addition to meaningful and productive meetings, ICE Connect also offers a world-class “solutions-focused” educational program.

From a solution provider standpoint, the ICE Connect team handles every detail, providing a scheduled program three weeks ahead of the event and a meeting’s agenda and contact database two weeks before the event opens. This efficient process allows sellers to connect with senior, serious, and relevant buyers. Quartz’s expertise combined with Clarion Gaming’s insight promises an exciting new approach to conducting business that will be invaluable across all sectors of the industry.

The strategy moving forward is to develop and align the ICE Connect model with the commitment to live events. This approach allows for an agile year-round response to the commercial needs of the industry and satisfies demand from all regions of the gambling landscape. ICE Connect aims to provide a unique offering that is currently unavailable in the gaming world.

Registration for ICE Connect is now open. Attendees can find more information and secure their free place at the following links:

For exhibitor or sponsorship inquiries, please contact: ian.larcombe@clariongaming.com.

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Dawson Bennett is a seasoned journalist with over a decade of experience covering the casino and sports industries. His extensive knowledge of these sectors makes him a trusted expert for readers seeking advice and insights. Whether you're looking for the latest developments in the sports or gambling world, Dawson provides valuable guidance to help you make informed decisions. He offers tips on selecting high-quality casinos and stays on top of trends and events in the sports industry, ensuring you have the best possible experience.
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