Nordic Affiliates, an established Norway-facing affiliate with its site Norskeautomater.com, joins the NBO at the sponsor level.
NBO was founded in 2019 by Betsson, Comeon Group, Kindred, and Gaming Innovation Group. The organization aims to end Norway’s gambling monopoly and establish a system aligned with international standards.
NBO also seeks to create a better understanding of Norway’s unregulated online gambling market.
Currently, Norway has a state gambling monopoly, with Norsk Tipping operating online casino gaming and Norsk Rikstoto handling horse racing.
Havard Lehn, co-founder of Nordic Affiliates, strongly believes that Norway should regulate its internal gambling markets to address gambling problems.
Carl Fredrik Stenstrøm, secretary-general of NBO, asserts that a regulated market open to private operators is inevitable in Norway.
Lottery Norsk Tipping is the sole entity allowed to offer online casino gambling in Norway, while Norsk Rikstoto has exclusive rights for horse racing bets.
The exclusive license for Norsk Rikstoto was recently extended until at least the end of 2032.
Last week, Norwegian regulator Lotteritilsynet decided to pause the daily fines imposed on Unibet operator Kindred, which was accused of actively targeting Norwegian players.
This development marked another step in the ongoing dispute between Kindred and the Norwegian regulator.
