The completion of MGM’s acquisition of LeoVegas took a year. Gustaf Hagman, CEO of LeoVegas, expressed his relief and excitement about the deal. He explained that the acquisition allowed LeoVegas to join the world’s largest integrated resorts group, MGM, which is known for its strength in Las Vegas.
LeoVegas now has access to MGM’s intellectual property rights, providing the opportunity to create new games for players using iconic brands. The recent acquisition of Push Gaming also contributes to LeoVegas’ game development capabilities.
The strategy behind LeoVegas’ acquisitions is to strengthen their position in the industry by taking control of various parts of the value chain. This includes game and payment suppliers. The partnership with MGM enables further expansion of LeoVegas’ brands and the collection of customer data, allowing for a more personalized gaming experience.
Hagman emphasizes that this partnership is a mutually beneficial collaboration, with LeoVegas contributing its digital expertise while MGM brings its land-based casino experience. Both companies are dedicated to achieving growth and taking LeoVegas to the next level.
Hagman has high hopes for the future, as MGM offers support in elevating LeoVegas as a global brand and enhancing the overall gaming experience for customers. The coming together of these two companies is seen as a positive and prideful moment, symbolized by two lions uniting.
