The interest in InnovateChange Live! 2021 has skyrocketed following the announcement of the postponement of ICE London and InnovateChange Affiliate London shows. These events, which will now take place in February 2022, have always been highly popular in the industry. The previous edition of InnovateChange Live! held in July 2019 received a satisfaction rating of +38, establishing it as one of the leading B2B events.
The overwhelming interest in InnovateChange Live! can be seen through the increased traffic to InnovateChange live.com and the numerous enquiries made to the sales team. This clearly highlights the strategic importance of the event for the industry. As the first established in-person show of 2021, InnovateChange Live! has the potential to kick-start the return to normalcy for consumers and the industry.
The enquiries for InnovateChange Live! have come from a diverse range of stakeholders, including those usually associated with ICE London. This demonstrates the industry’s desire to engage with the market in 2021 and the interest of land-based businesses in exploring online opportunities. To cater to the market’s needs, Clarion Gaming is planning to introduce new experiences, content, and features.
Ensuring the safety and security of attendees is a top priority for InnovateChange Live! and InnovateChange Affiliate. The RAI, the event venue, has implemented strict Covid protocols and cleaning standards, backed by the support of the mayor and the city of Amsterdam. In line with this, Clarion Gaming welcomes input from stakeholders to shape the event’s look, feel, and content.
Furthermore, Clarion Gaming will be launching various digital initiatives throughout 2021 to provide audiences with the latest market insights and analysis across multiple channels. One key component of this digital strategy is ICE Connect, an invitation-only executive summit programme. ICE Connect will utilize algorithms to match senior decision-makers with buying power and immediate requirements to leading solution providers. The programme will have separate focuses on Europe and North America, with a repeat schedule in the autumn.
