Richard Brown became the permanent CEO of Gaming Innovation Group (GiG) in November 2019, with a focus on delivery, execution, and optimization for renewed growth. In 2019, GiG reported revenue of €43.0m, including B2C operations, a platform business, and affiliate marketing operations. However, Brown divested the B2C operations to Betsson in early 2020, creating a more focused business centered on the B2B platform and media operations.
Under Brown’s leadership, GiG’s revenue reached €90.1m in 2022, doubling since he became CEO. Brown sees these achievements as just another step in the business’s journey, highlighting the abundant opportunities within the industry. GiG recently initiated a strategic review to split the company into separate media services and platform and sportsbook companies to enhance the focus and growth potential of each segment.
The media division has experienced significant growth, with a 37% increase in affiliate marketing revenue in 2022. GiG’s acquisition of AskGamblers from Catena Media further strengthens its presence in existing markets and expands into new territories. On the other hand, the platform division, led by the recent appointment of Marcel Elfersy as CCO, focuses on providing technology solutions and bringing land-based operators into the digital space.
Growth opportunities for GiG include untapped potential in the sports betting vertical through Sportnco and expanding into new markets. The company remains open to evaluating M&A opportunities to further enhance its position in the industry.
In conclusion, GiG is at the forefront of a transformational period, with strong performance in its media and platform segments. The strategic split of the company and continued focus on growth and optimization position GiG for further success.
