LeoVegas announced the acquisition in May, as part of its strategy to expand through investing in game content creation and distribution. The purchase strengthens LeoVegas’ activities in the slots content sector and enhances its content production capabilities. Push Gaming employees will be retained, and the company will continue to operate independently with its own management team. This acquisition allows LeoVegas to enter the booming slots content category and gain key proprietary technologies for international growth.
This is LeoVegas’ first major investment since joining MGM Resorts in November last year. The acquisition aligns with MGM’s vision to expand its digital gaming presence globally, further supporting its wider business in the digital gaming segment.
Following the partnership between MGM and LeoVegas, the BetMGM brand was launched in the UK. The international platform will utilize LeoVegas’ technology and platform, and will feature new offerings such as frequent jackpots, loyalty rewards, sports promotions, and exclusive slots.
LeoVegas also revealed its plan to relaunch online gambling in the Netherlands after securing a new license. The license covers the operator’s 21 Heads Up Limited business and includes online casino, live casino, and sports betting services. LeoVegas intends to roll out its services in the Netherlands during the second half of this year.
