Kiron Interactive has recently announced a significant partnership with Flutter Entertainment and Curious Games to launch a new online casino title, Penguin Plunge, exclusively on the Sky Vegas platform. This collaboration is a key component of Kiron’s global expansion strategy and Flutter’s efforts to enhance their content offerings.
Key partnership details
- Kiron Interactive, in partnership with Flutter Entertainment and Curious Games, has launched Penguin Plunge on Sky Vegas;
- The game is initially available exclusively in the UK market, with design features tailored towards the festive season;
- Additional Kiron sports-themed crash content, such as RODEO and Arm Wrestling, will also be integrated into Sky Vegas as part of this deal;
- Penguin Plunge is set for further rollout via Betfair and Paddy Power in 2025;
Global expansion strategy
This partnership is part of Kiron’s broader strategy to expand its global presence. Here are some key highlights of their expansion efforts:
- Kiron has signed partnership agreements in South Africa, Kenya, and Ethiopia with SuperSportBet, Betika, and Hulu Sport, respectively;
- The company has also made forays into the Brazilian market, including a recent collaboration with Light & Wonder to launch a new casino suite;
- This global expansion underscores Kiron’s commitment to becoming a leading provider in the online gaming industry;
Enhancing content offerings
The partnership with Flutter Entertainment is designed to bolster the content offerings of both Sky Vegas and other Flutter-owned brands. Here are some key points:
- Sky Vegas will benefit from Kiron’s innovative Next-Gen suite, which includes Penguin Plunge and other sports-themed crash games;
- Flutter’s acquisition of Snaitech from Playtech for €2.3 billion in September further demonstrates its commitment to expanding its content and market reach;
- Recent partnerships, such as the one with Octoplay for the release of Cod Chaos, also highlight Flutter’s strategy to deliver top-tier player experiences;
Executive insights
Executives from both companies have expressed their enthusiasm about the partnership and its potential impact on the online gaming market.
“Our aim is to partner with industry leaders like Flutter, who have a forward-thinking approach to online gaming. Sky Vegas offers the perfect platform to showcase our innovative vision for the future of casino gaming.” – James Murray, Head of New Business Development at Kiron.
“Kiron’s Next-Gen suite exemplifies innovation. Penguin Plunge’s exclusivity and the upcoming seasonal updates underscore our commitment to delivering top-tier player experiences.” – Philippa Ayres, Head of Brand Content for Flutter UK&I and Sky Vegas.
Data security and compliance
In addition to its expansion and content enhancement strategies, Kiron Interactive has also emphasized the importance of data security. The company has recently been awarded the ISO IEC 27001 certification, recognizing its stringent information security management practices.
This certification validates Kiron’s commitment to providing a safe and secure environment for its customers, aligning with industry best practices and ensuring the highest level of data protection.
