Kindred Group has confirmed a renewed deal to remain as the Principal front-of-shirt partner for Middlesbrough FC. This strategic collaboration highlights both parties’ commitment to shared success and visibility in the competitive sports market.
Record-setting football partnership continues
The groundbreaking partnership established in 2018 gains an extension, solidifying its place among the longest-running collaborations in British football history.
Kindred will support Boro in community outreach and financially back the Middlesbrough FC Foundation’s Team Talk initiative, focusing on men’s mental health.
Key points of the partnership
- Financial Support;
- Community Outreach;
- Focus on Men’s Mental Health;
Impact of the initiative
- Increased Awareness;
- Expanded Support Services;
- Greater Community Engagement;
Unibet partners with Kindred for a responsible gambling mission
The Unibet logo will be prominently displayed on the front of the shirt along with ‘Zero% Mission,’ which is Kindred Group’s Responsible Gambling initiative. This collaboration aims to promote safe gambling practices and raise awareness about responsible gaming habits.
Promoting safer gambling initiatives
Kindred will donate the front-of-shirt space to the MFC Foundation for select matches. This move underscores their commitment to promoting safer gambling practices.
Kindred Group extends partnership with Middlesbrough FC
The UK General Manager of Kindred Group and Middlesbrough FC’s Head of Commercial have both expressed their satisfaction with the extended partnership. They highlighted a shared commitment to community welfare.
Key highlights of the partnership
- Continued support for local initiatives;
- Enhancement of community programs;
- Joint campaigns for community betterment;
Community welfare initiatives
| Initiative | Impact |
|---|---|
| Sports Programs | Engaged 1,000 youth |
| Health Campaigns | Improved awareness among 500 families |
| Educational Workshops | 600 students benefited |
Both organizations are excited about the future and the positive impact their continued collaboration will have on the community.
The extension of the partnership between Kindred Group and Middlesbrough FC, especially with its emphasis on community welfare and mental health initiatives, demonstrates a commendable level of corporate responsibility and social impact. It’s refreshing to see companies leverage their platforms for meaningful change beyond the business realm.
This partnership between Kindred Group and Middlesbrough FC is a prime example of how corporate and sports entities can work together for the greater good. Beyond the financial backing, their focus on community outreach and particularly on men’s mental health initiatives is commendable. In a time when mental health awareness is more important than ever, having such high-profile organizations taking a stand is truly impactful. Their commitment to responsible gambling also sets a positive precedent in the sports industry.
The extension of the Kindred Group and Middlesbrough FC partnership is a commendable move. Their focus on community outreach, especially the initiative on men’s mental health, showcases a responsible approach to sponsorship beyond just financial backing. It’s refreshing to see sports partnerships paying attention to crucial social issues.