In a significant development for the gaming industry, Intralot’s subsidiary, Intralot Australia, has successfully secured a contract extension with Lotterywest, the official state lottery of Western Australia. This extension underscores the ongoing partnership between the two entities, highlighting their mutual commitment to enhancing the lottery experience for players across the region.
Strengthening long-standing partnerships
The extension of the contract reveals the trust and satisfaction that Lotterywest has in the services provided by Intralot Australia. Over the years, this collaboration has yielded substantial benefits, including advancements in lottery technology and improved customer service. By continuing this partnership, both organizations aim to build on their previous successes and explore new opportunities for growth and innovation in the lottery sector.
Technological advancements and improved offerings
Intralot Australia has been instrumental in introducing cutting-edge technologies to the Lotterywest operations. These technological advancements have significantly enhanced the efficiency and transparency of lottery processes, thereby boosting player confidence and engagement. The extended contract is expected to facilitate the development and deployment of even more sophisticated solutions, ensuring that Lotterywest remains at the forefront of the lottery industry.
Positive impacts on community and players
Lotterywest is renowned for its contributions to the community, with a significant portion of its revenue being directed towards social causes and community projects. The continued collaboration with Intralot Australia is anticipated to further these contributions, as enhanced lottery offerings and operations are likely to attract more participants. This, in turn, will generate higher revenues, ultimately benefiting the community at large.
Lotterywest and Intralot Australia announce extended partnership
Lotterywest and Intralot Australia are set to extend their longstanding partnership with a new deal that will prolong their current agreement for an additional two years. Furthermore, the contract includes an option to extend for a further year, pushing the potential partnership length to three years. This significant development marks another chapter in the 17-year collaboration between the two entities.
Continued collaboration for enhanced lottery services
The extension of this partnership means that Intralot Australia will continue to provide Lotterywest with its comprehensive lottery operating system and associated services. As a trusted supplier, Intralot Australia has played a crucial role in the smooth operation of Lotterywest’s offerings, ensuring that all processes are efficient and reliable.
Strengthening a 17-year relationship
The relationship between Lotterywest and Intralot Australia has been a robust one, built on a foundation of mutual trust and shared goals. Over the past 17 years, their collaboration has contributed significantly to the success and growth of Lotterywest, benefiting countless players and contributing to community initiatives funded by lottery proceeds.
A future-focused partnership
This extended agreement is not just about maintaining the status quo; it is also about looking forward to future innovations and improvements in lottery operations. With advanced technology and a customer-centric approach, the partnership aims to enhance the player experience while ensuring the highest standards of service.
Intralot extends strategic contracts in Netherlands and Ireland
Intralot, a global leader in gaming solutions and operations, has successfully secured extensions for pivotal contracts in the Netherlands and Ireland. These agreements underscore Intralot’s commitment to providing state-of-the-art gaming systems and its strong foothold in the European market.
Contract extension in the Netherlands
Intralot Benelux has extended its contract with Nederlandse Loterij Organisatie (NLO) until June 2027. This extension reaffirms Intralot’s role as a key technology partner in the Dutch lottery sector. NLO, the operator of the Dutch State Lottery, counts on Intralot’s innovative solutions to deliver seamless gaming experiences to its customers.
Ongoing support in Ireland
In Ireland, Intralot continues to bolster Premier Lotteries Ireland (PLI) through its advanced central gaming system. The collaboration between Intralot and PLI ensures that Irish lottery players benefit from reliable and cutting-edge technology, enhancing the overall gaming experience.
The key details of the contracts are as follows:
Contract details
| Country | Organization | Contract Duration | Technology Provided |
|---|---|---|---|
| Netherlands | Nederlandse Loterij Organisatie | Until June 2027 | Central Gaming System |
| Ireland | Premier Lotteries Ireland | Ongoing | Advanced Central Gaming System |
These extensions highlight Intralot’s proficiency in fostering enduring relationships with leading lottery organizations. By leveraging cutting-edge technology and offering exceptional service, Intralot continues to enhance lottery operations and player experiences across Europe.
As the gaming industry evolves, Intralot’s sustained partnerships in the Netherlands and Ireland position it favorably for future growth and innovation. The company remains dedicated to delivering top-tier solutions that drive operational excellence for its partners.
New study illuminates Australian attitudes on gambling advertising
A significant finding from Freshwater Strategy revealed that 56% of Australians are in favor of enforcing targeted, sensible restrictions on gambling advertisements. This highlights a growing concern among the public about the influence of gambling promotions on social wellbeing.
Public opinion on gambling ads
The survey, which canvassed a diverse cross-section of the population, found that only 37% of respondents support an outright ban on gambling ads. Instead, the majority prefer restrictions that are strategic and thoughtful, aiming to balance commercial interests with the need to protect vulnerable groups from the potential harms of gambling.
Implications for policy makers
This data could significantly impact policymakers who are exploring regulatory measures for gambling ads. With more than half of the population advocating for measured restrictions, there is a clear call for action that respects public sentiment while ensuring that gambling advertisements are responsibly managed.
Given that an outright ban only garners minority support, policymakers might consider alternative measures such as limiting ad frequency, ensuring ads are not targeted at minors, and mandating clear and visible warning messages about gambling risks.
Strategic approach to advertising
The findings suggest that a balanced approach will likely receive broader public backing. An outright ban might not be necessary if regulations can effectively mitigate the negative impacts of gambling advertising without stifling the industry’s ability to promote itself to appropriate audiences.
As the dialogue around gambling advertising continues, this study by Freshwater Strategy offers an insightful foundation for crafting policies that align with public sentiment. Strategically crafted targeting and restrictions might strike the right balance between protection and commerce, presenting a model that other nations could potentially follow.
