Admiral Sport operates a sportsbook and casino site in Italy under the brand AdmiralYes, which has been managed by Novomatic Italia since 2012. It also manages over 100 sports betting locations in the country. AdmiralYes is the second B2C brand operated by Greentube in Italy, alongside the existing StarVegas site that has been operational since 2012. This acquisition strengthens Greentube’s presence in the Italian gambling market and expands its footprint through synergies with the land-based sector.
Ronald van den Brink, the chief commercial officer at Greentube, expressed excitement about completing another Italian acquisition, stating that it enhances their market position and provides a solid foundation for their future activities in the country. Italy is considered one of the most significant regulated markets for online gaming, and Greentube sees significant growth potential in the coming years.
Novomatic Italia’s CEO, Markus Buechele, expressed satisfaction with the evolution of the Admiral Sport brand and believes that joining forces with Greentube will accelerate its business development and increase its market share. In November 2021, Greentube also acquired Italian developer Capecod Solutions, integrating their products into its offering.
