The purchase of the development studio is a strategic move by Greentube to expand its presence in the rapidly growing American market. This expansion follows the company’s successful establishment in the national igaming industry over the past year. Greentube made its entry into the US market in September 2021 and is currently operational in Michigan and New Jersey, as well as Ontario in Canada. The company has expressed its intentions for further expansion in the US.
Present Creative, the acquired studio, has expertise in creating content for the igaming and ilottery sectors. They have experience in developing both real-money and casual gaming offerings, with several of their products already approved by the Michigan State Lottery. Greentube’s CFO, Michael Bauer, expressed excitement about the acquisition, highlighting Present Creative’s strong game development capabilities and their deep understanding of the North American market. This acquisition will enable Greentube to incorporate local flavors into their games.
Bauer also hinted at the company’s ambitious plans for the US market, aiming to become a leading supplier in the region. Present Creative’s co-founder and CEO, Ben Sutherland, expressed enthusiasm about joining the Greentube family and believes that this acquisition will accelerate their development processes and elevate their content to new levels. They are excited to collaborate with Greentube and leverage their extensive operator network to deliver exciting new content to local players.
This acquisition follows a similar format to Greentube’s previous acquisition of Capecod Solutions in November 2021, which played a pivotal role in expanding their presence in the Italian market.
