Affiliate Gentoo Media (formerly GiG Media) has announced the continuation of its successful collaboration with bet365 for another 12 months.
This extension marks the sixth year of partnership between the two companies, further solidifying their long-standing relationship.
Ensuring compliance and brand integrity
bet365 has extended its engagement with Gentoo Media to continue leveraging GiG Comply, an automated compliance and brand protection tool. This enables bet365 to uphold regulatory compliance and safeguard brand integrity effectively.
GiG Comply’s robust monitoring capabilities provide bet365 with the essential tools to ensure its marketing strategies meet regulatory standards, thus protecting the brand from potential risks.
Rasmus Bank Nielsen, Head of GiG Comply, expressed delight in continuing the partnership with bet365, highlighting the effectiveness of GiG Comply in compliance and brand protection. A bet365 spokesperson also added their anticipation for the sixth year of partnership, emphasizing the value of GiG Comply in maintaining marketing compliance.
Key highlights of GiG comply and bet365 partnership
- GiG Comply excels in brand protection and compliance;
- Partnership entering its sixth year;
- Enhanced value in marketing compliance;
Partnership timeline
| Year | Milestones |
|---|---|
| 2017 | Partnership initiated |
| 2019 | Compliance tools upgraded |
| 2022 | Brand protection enhancements |
In July 2024, Gentoo Media (formerly GiG Media) entered into an agreement to supply the GiG Comply tool for monitoring the affiliates of SkyCity Entertainment Group. This advanced tool is designed to aid SkyCity in ensuring that all affiliates strictly adhere to brand guidelines and regulatory standards, enhancing compliance and brand integrity.
Gentoo Media adopts QMRA for enhanced regulatory compliance
Gentoo Media has recently integrated the Quality Mark Regulatory Assurance (QMRA) across its online platforms targeting regulated markets. This strategic move aims to ensure compliance and boost user trust.
By adopting QMRA, Gentoo Media seeks to reinforce its commitment to regulatory standards and deliver high-quality, secure content to its audience. This implementation is expected to streamline operations and enhance the overall user experience.
Stay tuned for more updates as Gentoo Media continues to innovate and uphold industry standards.
Extended partnership between Gentoo Media and bet365 enhances compliance and brand protection
Gentoo Media continues to strengthen its foothold in the affiliate marketing industry by extending its partnership with bet365. This ongoing alliance underscores a shared commitment to maintaining stringent compliance standards and safeguarding brand integrity.
New collaborations with Skycity Entertainment Group
In a bid to broaden its network, Gentoo Media has also partnered with SkyCity Entertainment Group. This move aims to enhance market presence while adhering to rigorous compliance protocols.
Implementation of QMRA
Adding to its strategic arsenal, Gentoo Media has implemented QMRA (Quality Management and Risk Assessment) to ensure higher levels of brand protection.
| Partner | Focus | Year Established |
|---|---|---|
| bet365 | Compliance | 2018 |
| SkyCity Entertainment Group | Market Expansion | 2023 |
These comprehensive partnerships and strategies place Gentoo Media at the forefront of affiliate marketing, ensuring robust compliance and brand safety.
