The Independent has partnered with Gambling.com Group to provide sports betting and online casino content to its readers. The content will be published in a special section of The Independent’s website. Christian Broughton, the managing director of The Independent, believes that this collaboration is a positive development for the publisher. Broughton states that Gambling.com Group’s extensive experience in the UK market, having been in the industry for over 15 years, makes them a valuable partner for The Independent. This partnership not only demonstrates The Independent’s brand presence but also helps diversify their revenue streams. The publisher’s recent annual results showed a decreasing reliance on traditional advertising, with the expansion of ecommerce partnerships being crucial for their future growth. Gambling.com Group has also formed media partnerships with other publishers, such as McClatchy Company and Gannett.
Gambling.com Group signs strategic media partnership with The Independent
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