The new website will continue to operate under the same business model as Gambling.com Group.
In 2022, the affiliate purchased Casinos.com, and now they have launched a full-service website using that domain.
The website will provide content on the casino industry, as well as free-to-play casino games, strategy guides, videos, and interviews from casino professionals.
Charles Gillespie, the CEO of Gambling.com Group, believes that this addition allows them to establish a new powerful international flagship brand alongside Gambling.com.
They can leverage their existing teams, technology, and expertise to support this new venture.
Gillespie stated that when they rebuilt Gambling.com in 2011, they had to start from scratch, but with Casinos.com, they can directly focus on their users and the product.
Gillespie sees this acquisition as a transformational initiative and a strategic priority that will drive significant organic growth.
They aim to position Casinos.com as the leading brand for the global casino market.
Recently, Gambling.com Group announced a media partnership with The Independent, which grants them access to the UK media publisher’s audience.
