Flows appoints Daniel De Souza as VP of Commercial to drive strategic growth

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IGaming integration and automation platform, Flows, has announced the appointment of Daniel De Souza as its new Vice President of Commercial. De Souza is set to leverage his extensive experience in the gaming industry to drive Flows’ commercial efforts and accelerate the company’s growth.

De Souza brings over a decade of operational experience, particularly in brand scaling and market expansion within the gaming sector. His previous roles at Optimove and Betway have equipped him with a solid track record in negotiating partnership agreements and diversifying customer portfolios. This expertise will be crucial as Flows initiates its latest phase of expansion.

Key highlights of Daniel De Souza’s appointment

  • Previous Roles: De Souza has held senior positions at Optimove and Betway, gaining unique insights into the operator side of the industry;
  • Experience: Over a decade of experience in the gaming industry, with a focus on brand scaling and market expansion;
  • Skills: Proven track record in negotiating partnership agreements and diversifying customer portfolios;
  • Industry Knowledge: Deep understanding of the gaming industry, including new market entries and customer needs;
  • Commercial Impact: Expected to hypercharge Flows’ commercial efforts, leveraging his vast network and industry knowledge;

Quotes from key figures

“I’ve had an incredible few years with Optimove, and I’m truly grateful for the opportunity to work with such a fantastic company. However, with the industry rapidly evolving – driven by advancements in AI, increased automation, and major global opportunities as new territories open up – the timing felt right for a new challenge,” said Daniel De Souza.

“Flows will revolutionise the way businesses automate and manage their operations, and I look forward to joining the most talked-about startup in the industry and having the chance to showcase the product’s potential for both new and established operators, was an opportunity I couldn’t resist!”

“Dan is a fantastic addition to the team. His experience, industry knowledge and vast network is exactly what we’ve needed to hypercharge our commercial efforts. I’m really excited to see the impact Dan will have with us, having witnessed his many successes in previous roles he’s held,” said James King, CEO of Flows.

Recent milestones for Flows

  • 2023 Agreement: Flows signed an agreement with Vincitù Group for the provision of its no-code innovation platform within the Italian market;
  • 2024 Deal: The company brokered a new deal with PressEnter Group for the provision of its automation technology to PressEnter’s iGaming brands;

With De Souza on board, Flows is poised to accelerate its growth and expand its services to leading operators and suppliers in the gaming industry. His appointment reflects Flows’ commitment to delivering greater value through its innovative no-code automation platform.

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Jemma Wiggins is a prolific writer specializing in the dynamic world of gambling and online gaming. With a rich background spanning over ten years, Jemma brings a unique blend of expertise and enthusiasm to her writing. She excels in crafting compelling content that covers a wide array of topics, including casino reviews, sports betting insights, poker strategies, and the latest developments in online gambling. Jemma's work is renowned for its clarity, depth, and practical advice, making complex subjects accessible to readers of all levels. Her articles are a go-to source for accurate information, strategic guidance, and thoughtful analysis, helping her audience stay ahead in the ever-evolving gaming landscape.
5 Comments
  • Daniel De Souza’s appointment as VP of Commercial at Flows seems like a strategic move. His vast experience in the gaming sector and a proven track record in brand scaling and partnerships will likely propel the company to new heights. Excited to see how he’ll shape the future of Flows!

  • This is fantastic news for Flows! Daniel De Souza’s remarkable track record in the gaming industry, especially with his roles at Optimove and Betway, suggests he’s more than capable of steering Flows’ commercial strategies towards significant growth. It’s exciting to see how his expertise in market expansion and brand scaling will unfold in this new role. Looking forward to witnessing Flows’ evolution and expansion under his guidance.

  • Daniel De Souza seems like a stellar pick for VP of Commercial at Flows. His deep roots in the gaming industry and proven track record in scaling brands should bring valuable insights and growth to the company. Exciting times ahead for Flows!

  • Daniel De Souza’s appointment as VP of Commercial at Flows is a game-changer! With his wealth of experience in the gaming industry and a proven track record for scaling brands and expanding markets, I’m excited to see how he will propel Flows into its next growth phase. This move signals great things ahead for Flows!

  • Daniel De Souza’s appointment as VP of Commercial at Flows looks to be a game-changer for the company. With his impressive track record and deep industry knowledge, I’m excited to see how he’ll steer Flows towards new heights in innovation and market expansion. This is truly a strategic move by Flows!

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