IGaming integration and automation platform, Flows, has announced the appointment of Daniel De Souza as its new Vice President of Commercial. De Souza is set to leverage his extensive experience in the gaming industry to drive Flows’ commercial efforts and accelerate the company’s growth.
De Souza brings over a decade of operational experience, particularly in brand scaling and market expansion within the gaming sector. His previous roles at Optimove and Betway have equipped him with a solid track record in negotiating partnership agreements and diversifying customer portfolios. This expertise will be crucial as Flows initiates its latest phase of expansion.
Key highlights of Daniel De Souza’s appointment
- Previous Roles: De Souza has held senior positions at Optimove and Betway, gaining unique insights into the operator side of the industry;
- Experience: Over a decade of experience in the gaming industry, with a focus on brand scaling and market expansion;
- Skills: Proven track record in negotiating partnership agreements and diversifying customer portfolios;
- Industry Knowledge: Deep understanding of the gaming industry, including new market entries and customer needs;
- Commercial Impact: Expected to hypercharge Flows’ commercial efforts, leveraging his vast network and industry knowledge;
Quotes from key figures
“I’ve had an incredible few years with Optimove, and I’m truly grateful for the opportunity to work with such a fantastic company. However, with the industry rapidly evolving – driven by advancements in AI, increased automation, and major global opportunities as new territories open up – the timing felt right for a new challenge,” said Daniel De Souza.
“Flows will revolutionise the way businesses automate and manage their operations, and I look forward to joining the most talked-about startup in the industry and having the chance to showcase the product’s potential for both new and established operators, was an opportunity I couldn’t resist!”
“Dan is a fantastic addition to the team. His experience, industry knowledge and vast network is exactly what we’ve needed to hypercharge our commercial efforts. I’m really excited to see the impact Dan will have with us, having witnessed his many successes in previous roles he’s held,” said James King, CEO of Flows.
Recent milestones for Flows
- 2023 Agreement: Flows signed an agreement with Vincitù Group for the provision of its no-code innovation platform within the Italian market;
- 2024 Deal: The company brokered a new deal with PressEnter Group for the provision of its automation technology to PressEnter’s iGaming brands;
With De Souza on board, Flows is poised to accelerate its growth and expand its services to leading operators and suppliers in the gaming industry. His appointment reflects Flows’ commitment to delivering greater value through its innovative no-code automation platform.
