FanDuel acquisition of player engagement specialist BeyondPlay: a strategic move

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BeyondPlay has been acquired by FanDuel Casino, the igaming division of FanDuel. The financial terms of the deal have not been disclosed.

Founded in 2021, BeyondPlay specializes in providing igaming software focused on player engagement. They hold licenses in key jurisdictions such as the UK, Malta, and Sweden, and offer two flagship products: a jackpot management system and multiplayer software.

The acquisition of BeyondPlay by FanDuel Casino will enhance their igaming proposition and expand their customer experience with best-in-class jackpots and multiplayer technology.

Investors such as Bettor Capital, Tigrim Capital, and Winforton Investments have backed BeyondPlay, with support from industry professionals like Mark Blandford and Alexandre Tomic.

In 2023, LeoVegas sold its 25% share in BeyondPlay to Bettor Capital for €1.9 million.

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Dawson Bennett is a seasoned journalist with over a decade of experience covering the casino and sports industries. His extensive knowledge of these sectors makes him a trusted expert for readers seeking advice and insights. Whether you're looking for the latest developments in the sports or gambling world, Dawson provides valuable guidance to help you make informed decisions. He offers tips on selecting high-quality casinos and stays on top of trends and events in the sports industry, ensuring you have the best possible experience.
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