Entain, a leading operator in the sports betting industry, has disclosed groundbreaking player activity data from the Paris 2024 Olympic Games. The report highlights an unprecedented surge in betting traffic, setting new records for the platform.
Basketball takes the lead in betting volume
Among the various sports, basketball emerged as the frontrunner in bet volume, capturing the highest percentage of wagers. This surge underscores basketball’s growing popularity and strong engagement among bettors.
The company reported a remarkable surge in betting volume during the Paris 2024 Olympics, recording double the amount compared to the Tokyo 2020 games.
Top sports for betting
Basketball emerged as the most wagered-on sport, closely followed by football, tennis, and volleyball.
Highlight event
The most popular individual event was the thrilling men’s basketball final between the USA and France.
Swimming and athletics have witnessed significant surges in popularity, now ranking among the top 10 most wagered-on sports events. The Men’s 100m final emerged as the standout event in athletics, drawing considerable attention from sports enthusiasts. Adding to the excitement, Cole Hocker’s unexpected triumph in the Men’s 1500m final captivated audiences worldwide.
Top 5 most wagered-on athletics events
| Event | Winner |
|---|---|
| Men’s 100m Final | Marcell Jacobs |
| Men’s 1500m Final | Cole Hocker |
| Women’s 200m Final | Elaine Thompson-Herah |
| Men’s 400m Hurdles Final | Karsten Warholm |
| Women’s 800m Final | Athing Mu |
Entain reports growth in Olympic betting despite lower stats compared to Euro 2024 and Copa America
Despite record-breaking statistics, sports betting activity for the upcoming Paris 2024 Olympics remains comparatively lower than major events like Euro 2024 and Copa America. Nevertheless, Entain demonstrates optimism about the rising trend in Olympic gambling.
Entain, a global leader in the sports betting industry, has observed a significant uptick in bets placed on Olympic events. This shift marks a positive development, signaling increased interest and potential for growth in this segment.
As audiences gear up for the Paris 2024 Olympics, Entain remains hopeful of sustaining and amplifying this upward trajectory in gambling activity, aiming to match the excitement seen in other major sports events.
Olympics betting gains popularity, says Entain’s sports head
Entain’s Head of Sports, Arild Ostbo, highlighted the surge in popularity and betting interest surrounding the Olympics. The advantageous time zone of Paris, compared to Tokyo, proved beneficial for customers. This led to increased engagement and higher betting activity.
“The alignment of time zones with Paris has significantly enhanced our customers’ experience, driving more interaction and bets,” Ostbo stated. “We expect this trend to continue as more people find it convenient to follow and wager on the events.”
This positive trend emphasizes the growing interest in Olympic events, demonstrating the sport’s expanding reach in the betting industry.
