Entain rebranding receives strong support from GVC shareholders: A strategic move for the company

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Some 99.96% of the votes cast at GVC’s extraordinary general meeting supported the proposal for a name change, with only 0.04% opposing it. This rebranding initiative was introduced last month, reflecting the significant transformations in GVC’s business and the broader industry.

The name change is a key element of GVC’s new sustainable growth strategy. By the end of 2023, the company aims to generate all its revenue from locally regulated markets, demonstrating its commitment to responsible and compliant operations.

GVC is also prioritizing player safety and protection through the launch of the Advanced Responsibility & Care (ARC) program. Furthermore, starting next year, the company plans to incorporate a responsible gambling metric into its annual group-wide bonus conditions.

Improving corporate governance is another important aspect of GVC’s strategy. The board and nominations committee are dedicated to enhancing diversity within the group. Additionally, GVC will continue to attract and develop talent from across the industry with a focus on promoting diversity.

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