Entain is set to acquire Angstrom for an initial payment of £81.0m, with additional contingent payments of up to £122.0m over three years. This acquisition will make Entain the sole global operator to provide in-house forecasting, analytics, risk, and pricing for US sports betting markets. The integration of Angstrom’s simulation-based predictive modeling will enhance the wagering experience for players. Angstrom is primarily focused on serving the US market and covers popular competitions and leagues in the country.
The CEO of Entain, Jette Nygaard-Andersen, expressed excitement over Angstrom joining the company, as it will accelerate the development of the Entain platform and expand its product capabilities. The proprietary next-generation capabilities of Angstrom will bring significant opportunities, particularly for Entain’s US sports betting offering through BetMGM.
This acquisition is part of Entain’s ongoing growth strategy, which includes recent deals such as the acquisition of SuperSport in Croatia and Polish sportsbook operator STS Holding. Entain has also completed M&A bolt-on deals, including the purchase of Tiidal Gaming NZ, bolstering its presence in esports betting. However, Entain recently fell short of revenue expectations in Q3 due to safer gambling measures, slower market growth, and sporting results.
Besides Entain, other major operators in the industry are also pursuing growth through M&A activities. LeoVegas acquired Push Gaming, Playtika acquired Innplay Labs, and Fanatics Betting and Gaming (FBG) closed on acquiring PointsBet’s US business. Glitnor Group acquired a stake in New Jersey igaming operator PlayStar, while Playtech is in talks to potentially acquire SKS365 Malta Holdings for an estimated price of £500.0m to £600.0m. Flutter Entertainment and Italy’s Lottomatica have also expressed interest in the latter deal.
