DraftKings has announced it will improve customer experience for its players through a partnership with BlueRibbon. The financial terms of the deal were not disclosed. The integration of BlueRibbon’s jackpot functionality will enable DraftKings to offer personalized promotions and rewards tailored to individual customers. Additionally, jackpots will be available across all of DraftKings’ product offerings. BlueRibbon, founded in 2017, will fully integrate its leadership and current employee base into DrafrtKings’ global workforce. This move will allow DraftKings to leverage BlueRibbon’s expertise and industry experience to differentiate its product offerings and engage customers in new ways.
The acquisition of Vegas Sports Information Network (VSiN) also highlights DraftKings’ commitment to enhance its offerings in the sports betting and iGaming industries. Image: World Poker Tour
