Dabble’s acquisition of Moneyball is part of its ongoing growth strategy, aimed at improving the social betting experience for Moneyball users. Through the integration of Dabble’s products and social network, Moneyball users will have access to a platform that offers a more inclusive and engaging betting experience. Similar to popular social brands like Twitter, WhatsApp, and TikTok, Dabble incorporates social media elements into its platform.
Moneyball customers can enjoy various products provided by Dabble, including Copy Bet, the Banter Channel, Activity Feed, and premium features such as access to Sky Racing within the platform. The unique offering of Dabble as an inclusive and socially engaging betting experience distinguishes it in the Australian wagering market. Dabble expects significant growth in its community through this acquisition.
Tabcorp, an Australian gaming group, had previously agreed to acquire a 20% equity interest in Dabble Sports for AU$33.0m in October. Founded in 2020, Dabble boasts over 150,000 customers and offers a socialized betting experience. As of June 2022, the company reported $47.0m in annualized revenue.
